Toonz Media Group, India’s leading animation studio, has introduced MyToonz, a complimentary streaming channel now available on LG Smart TVs across the country. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation company’s strategic push into the connected television market, with expansion plans globally over the next few years. The service will first focus on Southeast Asian markets such as Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Built on Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a handpicked collection of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the rapidly growing FAST streaming sector.
A New Era for Complimentary Streaming TV
The introduction of MyToonz represents a significant shift in how creators of content are handling distribution in an increasingly fragmented media landscape. As conventional TV watching patterns continue to decline, particularly amongst younger audiences, free ad-supported streaming services—known as FAST channels—have emerged as a essential option for connecting with families and children. Toonz’s choice to shift towards this model demonstrates broader industry recognition that FAST platforms offer a viable route for generating revenue from content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription barriers.
Viswanath Rao, commenting for Toonz Media Group, stressed that the channel serves as the company’s strategic response to shifts in how people watch content and the rise of connected TV. The working relationship with Amagi, a content distribution specialist trusted by broadcasters and operators worldwide, demonstrates Toonz’s dedication to building infrastructure capable of supporting extensive content delivery. For LG India, the addition of MyToonz enhances its current lineup of ad-supported channels, solidifying the manufacturer’s position as a source of premium content free of subscription fees. This collaboration underscores how conventional broadcasters and hardware manufacturers are joining forces to build audience share in the FAST ecosystem.
- MyToonz leverages two and a half decades of animation expertise and production experience
- Service extends across internationally produced properties and India-based programming
- Toonz produces more than 10,000 minutes of programming annually in Thiruvananthapuram
- FAST model eliminates subscription barriers whilst facilitating ad-based monetisation
Building upon Three Decades of Excellence in Animation
MyToonz’s introduction is supported by Toonz Media Group’s impressive history in animation production, covering a quarter-century of creative work at its Thiruvananthapuram headquarters in Kerala. The studio’s prolific output—upwards of 10,000 minutes of exclusive material annually—marks it as one of India’s premier animation powerhouses. This existing framework and creative pedigree provide MyToonz with a considerable market advantage, securing the channel debuts with a curated library of material rather than settling for sparse or generic programming options.
The breadth of Toonz’s content library allows MyToonz to cater to varied audience needs and different ages within the kids’ entertainment segment. Rather than launching with restricted content, the channel leverages decades of established intellectual property and production knowledge. This foundation enables Toonz to fill MyToonz with diverse, vetted programming from launch, whilst concurrently developing original programming to keep the service fresh and engaging for audiences. The company’s proven ability to manage major production undertakings strengthens its ability to sustain the FAST channel over the long term.
A Varied Content Collection
MyToonz’s content portfolio demonstrates Toonz’s balanced emphasis on both worldwide produced properties and characteristically Indian storytelling narratives. The channel features titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated adaptations of traditional Indian narratives combined with modern children’s programming. This balanced mix appeals to families searching for culturally meaningful programming whilst preserving access to globally recognised intellectual properties, presenting MyToonz as a genuinely inclusive platform.
Strategic Partnerships Powering Global Ambitions
Toonz Media Group’s scaling plans is built around targeted alliances with proven tech and delivery networks. The working relationship with Amagi, a prominent platform specialist for FAST channels, delivers the core infrastructure necessary to scale MyToonz throughout various regions and platforms. Amagi’s platform is currently operating by broadcasters and streaming operators in numerous territories, delivering proven expertise in handling complex streaming deployments. This partnership permits Toonz to prioritise content development whilst utilising proven systems built expressly for sustainable, ad-supported streaming businesses. The arrangement exemplifies how production companies can accelerate global distribution by working alongside dedicated tech providers rather than building proprietary systems from scratch.
The collaboration with LG Electronics forms another critical pillar of MyToonz’s distribution model. By securing placement on LG’s smart TV platform across India, Toonz gains straightforward access to millions of households without requiring consumers to install extra apps or sign up for separate services. This built-in distribution model substantially reduces barriers to discovery and adoption. LG’s present collection of free channels provides an established ecosystem where MyToonz can thrive, whilst the company benefits from LG’s hardware reach and market standing. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with local smart TV producers and streaming platforms will be crucial to reproducing this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Powering the Offering
Amagi’s technology platform establishes the operational backbone of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based delivery systems, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than developing proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to channel resources toward programme development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Revolutionising Children’s Entertainment Delivery
MyToonz marks a notable change in how children’s content finds its audience across India and beyond. Rather than banking only on traditional linear broadcasting or paid streaming services, Toonz is harnessing the ad-supported TV format to democratise access to high-quality animated content. This approach reflects the shifting consumption patterns of today’s families, where flexibility, accessibility, and cost-free entertainment have grown essential. By integrating MyToonz with LG smart TVs, the company reduces obstacles that typically hinder finding shows, letting youngsters and parents encounter compelling content without navigating complex app ecosystems or subscription costs.
Viswanath Rao’s statement that “content creators must evolve alongside them” underscores Toonz’s acknowledgement of core market evolution. The FAST channel model allows the studio to generate revenue from its extensive library through advertising whilst delivering households premium entertainment at no cost. This dual-revenue approach stands apart from traditional paid streaming, where gaining and keeping subscribers drive profitability. For Toonz, which generates over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model offers an effective delivery mechanism that expands viewer access whilst sustaining long-term profitability. The launch demonstrates the company’s ambition to position itself as a dominant force in children’s entertainment distribution rather than just a content producer.
- FAST channels remove subscription barriers whilst generating revenue through strategic advertising
- Direct smart TV integration provides frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise vast content libraries efficiently
